The Future of SEO with Ai In 2024, SEO will be different, pushing content to be more honest, human, and focused on the user with Ai-driven search results, such as those from Google. To stay ahead in the competitive landscape…
Marketers and SEOs have suffered significantly in 2023, to put it mildly. How can you be certain that the maximum impact is being made by your SEO work? Despite spam updates, E-E-A-T, and informative material, the SEO techniques discussed in…
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
Introducing Analytics' fourth generation, GA4. The most recent version of Google's measurement tool, Google Analytics 4, has taken the place of Universal Analytics. On July 1, 2023, the processing of new hits using the default Universal Analytics characteristics will come…
If you’ve got your own website, the chances are you’ve heard about https. And if that website is currently HTTP, then you’ve probably been told that you need to change that ASAP!
So, why is everyone talking about https?
Well here we go, on September 23rd the long awaited 4.0 update from the infamous Penguin was rolled out or more precisely, rolled in to the core algorithm. On our side not much to report for impact but we all know that it can creep up over time. I do however think that for the most part agencies are wise to these updates, and as such have integrated good practice into their structure. This should ensure that Penguin and Panda are doing what they are meant to do – namely assisting those of us doing good work and leaving the rest wanting.