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GA4 is coming!

Introducing Analytics' fourth generation, GA4.   The most recent version of Google's measurement tool, Google Analytics 4, has taken the place of Universal Analytics. On July 1, 2023, the processing of new hits using the default Universal Analytics characteristics will come…

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Penguin Algorithm

Penguin 4.0 — Rolled into Core Google Algorithm

Well here we go, on September 23rd the long awaited 4.0 update from the infamous Penguin was rolled out or more precisely, rolled in to the core algorithm. On our side not much to report for impact but we all know that it can creep up over time. I do however think that for the most part agencies are wise to these updates, and as such have integrated good practice into their structure. This should ensure that Penguin and Panda are doing what they are meant to do – namely assisting those of us doing good work and leaving the rest wanting.

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