PPC Marketing
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
Facebook metrics
Facebook impressions metrics represent the number of times your ad or content was viewed on a user's screen. If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use…
Why Digital Marketing and E-Commerce Complement One Another
With the emergence of e-commerce in the modern digital era, the world of commerce has experienced a considerable upheaval. It is impossible to emphasise how crucial digital marketing is to the success of the e-commerce sector as more companies move…
The Rise of Ai in Digital Marketing
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
The importance of videos in SEO
Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and…
What/Who is writing my content?
There have been so many advances over the past year in computer evolved “learning”; or in reality, a computer’s ability to crunch mass amounts of data, devise a strategy to segment this data against a formula, and output accordingly. No matter how you care to look at it, computers are becoming extremely intelligent. I think we are still some ways off from Terminator type global intelligence, but from a digital marketing perspective I can faintly see an SEO Skynet evolving or at least a battle on the horizon.
Digital Marketing Trends to Expect in 2016!
The digital marketing world is always changing. New bits of technology are being introduced regularly making it important to keep up to date with digital marketing changes to ensure customer satisfaction and smooth running of websites and more. Change is always a good thing however it can be hard as it can be a lot of work and research to do.
The Importance of an Attractive Website!
Nowadays, a key way to make sure your business is successful is to really establish your online presence, therefore, an attractive website is important. An attractive website design is one that intrigues viewers and makes them want to explore your website more. Here, first impressions are really important. So, what makes an attractive website?
Helpful tools in Google Analytics!
This amazing free tool provided by Google is often not used to its full potential. Do you use utilized your analytics efficiently? This article highlights some of the helpful tools that Google analytics offers.
Panda 4.1… Are you ready?
On the 25th of September 2014, Google announced that they were making updates to their Panda algorithm, which helps determine your Google ranking. Google Panda is designed to filter out untrusted websites and to penalize websites with “thin” or poor content, and reward high-quality content. Your Google ranking can directly affect the amount of traffic to your website, so it is important to have a high-quality content.