PPC Marketing
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
The importance of videos in SEO
Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and…
Bing Vs Google
Now a question that is spoken about and might go on till the end of time is what's better, Bing or Google?. For SEO focuses people look at optimising their rankings for google, at the end of the day it…
SEO in 2023
So What is Seo? The Purpose of SEO (Search Engine Optimization) Digital marketing includes SEO, which is essentially a collection of tools and best practices that assist websites in improving their search engine rankings. If your business is languishing on…
Why Should I Go HTTPS? – The Benefits of Switching from HTTP to HTTPS
If you’ve got your own website, the chances are you’ve heard about https. And if that website is currently HTTP, then you’ve probably been told that you need to change that ASAP!
So, why is everyone talking about https?
How SEO can help to grow your business
SEO, or Search Engine Optimisation, is a fantastic way to get your website in front of your audience. Google, is the go to resource for any query, whether that be where to buy a certain product, who the best plumber around town is, or simply to order a takeaway. Although there are competing Search Engines, such as Bing and Yahoo, Google is the primary resource for just about anything, with more than 40,000 search queries processed every second with Google.
Google’s Tracking Ability — Is It Cool or Scary?
Here at an SEO/Digital Marketing Agency, this is the paradox I live – the love of Google’s ability to track, provide indisputable data and hone-in on my target audience for marketing, and, am I, personally, comfortable with being watched and tracked to an excessive level, being someone else’s target (audience).
In most of my articles I go on about data, and how this is an absolute must for driving your business forward in today’s digital world, and it is. However, deep down I think I may be a bit of a closet conspiracy theorist.
5 Tips To Optimize Your Website’s UX
1. Simplicity above the fold line
Two of my favorite sites, when it comes to UX and clean design are John Lewis and Macy’s. You will get to whatever you want to purchase in 3-clicks or less. There is no confusion and with John Lewis you can see that everything above the fold is the cornerstone of their business – clothing, electronics and homeware. Both are also outstanding for mobile as well. They are a masterful blend of traditional marketing concepts coupled with digital commerce.
Mobile – It’s a Mad, Mad, Mad, Mad World!
Most of you will probably recognise the reference to the classic 1960’s comedy. The plot revolved around a manic treasure hunt for buried cash marked with a giant “W”, with the starring characters stumbling into various unexpected obstacles as they raced and schemed their way to the prize. I’m reminded of this for a couple of reasons; first, your riches are buried under a giant “M” for mobile, the other is the madcap adventure it takes most to get there.
Could these SEO trends impact your website?
SEO is ever changing and it is important to keep up and stay on top of new algorithm releases and changes to search engine systems. From the huge local SEO change to the Penguin 4.0 update – 2016 has been a huge year for SEO compared to previous years. But the question is, have you changed with these updates?