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Seo | Tron Media | Blog On Seo 2022

SEO in 2022

So What is Seo? The Purpose of SEO (Search Engine Optimization) Digital marketing includes SEO, which is essentially a collection of tools and best practices that assist websites in improving their search engine rankings. If your business is languishing on…

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How SEO Can Help To Grow Your Business

How SEO can help to grow your business

SEO, or Search Engine Optimisation, is a fantastic way to get your website in front of your audience. Google, is the go to resource for any query, whether that be where to buy a certain product, who the best plumber around town is, or simply to order a takeaway. Although there are competing Search Engines, such as Bing and Yahoo, Google is the primary resource for just about anything, with more than 40,000 search queries processed every second with Google.

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Google's Tracking Ability

Google’s Tracking Ability — Is It Cool or Scary?

Here at an SEO/Digital Marketing Agency, this is the paradox I live – the love of Google’s ability to track, provide indisputable data and hone-in on my target audience for marketing, and, am I, personally, comfortable with being watched and tracked to an excessive level, being someone else’s target (audience).

In most of my articles I go on about data, and how this is an absolute must for driving your business forward in today’s digital world, and it is. However, deep down I think I may be a bit of a closet conspiracy theorist.

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Optimise Website UX

5 Tips To Optimize Your Website’s UX

1. Simplicity above the fold line

Two of my favorite sites, when it comes to UX and clean design are John Lewis and Macy’s. You will get to whatever you want to purchase in 3-clicks or less. There is no confusion and with John Lewis you can see that everything above the fold is the cornerstone of their business – clothing, electronics and homeware. Both are also outstanding for mobile as well.  They are a masterful blend of traditional marketing concepts coupled with digital commerce. 

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Mobile Marketing

Mobile – It’s a Mad, Mad, Mad, Mad World!

Most of you will probably recognise the reference to the classic 1960’s comedy. The plot revolved around a manic treasure hunt for buried cash marked with a giant “W”, with the starring characters stumbling into various unexpected obstacles as they raced and schemed their way to the prize. I’m reminded of this for a couple of reasons; first, your riches are buried under a giant “M” for mobile, the other is the madcap adventure it takes most to get there.

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SEO Trends

Could these SEO trends impact your website?

SEO is ever changing and it is important to keep up and stay on top of new algorithm releases and changes to search engine systems. From the huge local SEO change to the Penguin 4.0 update – 2016 has been a huge year for SEO compared to previous years. But the question is, have you changed with these updates?

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Penguin Algorithm

Penguin 4.0 — Rolled into Core Google Algorithm

Well here we go, on September 23rd the long awaited 4.0 update from the infamous Penguin was rolled out or more precisely, rolled in to the core algorithm. On our side not much to report for impact but we all know that it can creep up over time. I do however think that for the most part agencies are wise to these updates, and as such have integrated good practice into their structure. This should ensure that Penguin and Panda are doing what they are meant to do – namely assisting those of us doing good work and leaving the rest wanting.

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Rich Answers

Rich Answers – Will they affect your SEO?

Unsure what rich answers are? I am certain that you have come across this feature! Take a look at the pictures below, these little snippets of information have been created to give you a direct response to your query. It means that you don’t have to go trawling through site after site to find the piece of information you are looking for. As you can see below, I typed in a pretty basic question of ‘when is new year’s day’, instead of having to go into a Wikipedia page or another site to find out – the Google feature simply gave me the answer straight away. This is a brilliant way to provide direct, easy access to what I was looking for.

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Keywords

Where to place keywords to get results!

We all know that keywords are essential in order to climb through the ranks and make yourself know on Google, Bing and other search engines. So, why is it that some websites, that employ the use of keywords, simply do not work?

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