For businesses and organisations in the modern digital era, having a website that is attractive and optimised for search engines is crucial. This is crucial for local companies because they may come up in searches for terms like "web design…
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
Introducing Analytics' fourth generation, GA4. The most recent version of Google's measurement tool, Google Analytics 4, has taken the place of Universal Analytics. On July 1, 2023, the processing of new hits using the default Universal Analytics characteristics will come…
Now a question that is spoken about and might go on till the end of time is what's better, Bing or Google?. For SEO focuses people look at optimising their rankings for google, at the end of the day it…