PPC Marketing
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
Facebook metrics
Facebook impressions metrics represent the number of times your ad or content was viewed on a user's screen. If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use…
The Rise of Ai in Digital Marketing
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
What is Dwell time?
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
Social Media Marketing Tips
There has been a change and shift in the way that brands and businesses attract and engage their target/market audiences regarding social media platforms. Social media has and will keep evolving, it feels like there will be always a new…
Engaging and retaining your social media followers.
For many companies on Facebook and twitter, a common shared problem is being able to effectively engage with their following, and finding out how successful they are at it. And as most people (unless they feel as though they are being spammed or overwhelmed) will not unfollow a Facebook page or twitter account – even if they do not actually ‘follow’ the content being produced – it is hard to gauge what works and what does not.
Is paying for Social Media Advertising right for my company?
I think a potential stumbling block for companies and organizations which have not engaged or had much success in reaching their target market through this channel could be over emphasizing and fixating on the term “social” media as a noun. Perhaps thinking too deeply about the connotations of the title of the medium and perhaps blinding them to the potential revenue stream.
Facebook Messenger Update – New innovative ways to buy & share!
Facebook have been looking for ways to up their messenger game. With the introduction of ‘bots’ earlier this year helped push the new generation of business to customer communication further than ever before.
Blending Digital Marketing Channels for Success!
We often get clients that come to us seeking management or advice on a single digital stream; Social media management, SEO strategy, PPC management, Content marketing or Email marketing – looking for the single golden ticket that will bring the mass of qualified leads or conversion to their website.
Digital Marketing Trends to Expect in 2016!
The digital marketing world is always changing. New bits of technology are being introduced regularly making it important to keep up to date with digital marketing changes to ensure customer satisfaction and smooth running of websites and more. Change is always a good thing however it can be hard as it can be a lot of work and research to do.