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What is Dwell time?

What is Dwell time?  Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…

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Social Media Marketing Tips

There has been a change and shift in the way that brands and businesses attract and engage their target/market audiences regarding social media platforms. Social media has and will keep evolving, it feels like there will be always a new…

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Social Media Followers

Engaging and retaining your social media followers.

For many companies on Facebook and twitter, a common shared problem is being able to effectively engage with their following, and finding out how successful they are at it. And as most people (unless they feel as though they are being spammed or overwhelmed) will not unfollow a Facebook page or twitter account – even if they do not actually ‘follow’ the content being produced – it is hard to gauge what works and what does not.

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Social Media Advertising

Is paying for Social Media Advertising right for my company?

I think a potential stumbling block for companies and organizations which have not engaged or had much success in reaching their target market through this channel could be over emphasizing and fixating on the term “social” media as a noun. Perhaps thinking too deeply about the connotations of the title of the medium and perhaps blinding them to the potential revenue stream.

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