With the emergence of e-commerce in the modern digital era, the world of commerce has experienced a considerable upheaval. It is impossible to emphasise how crucial digital marketing is to the success of the e-commerce sector as more companies move…
First of all, let's cover the basics What is a blog ? A blog gives website visitors the option to learn more detailed, individualised information about you. You can share your opinions, play around with your brand a bit, and give readers a "behind…
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and…
So What is Seo? The Purpose of SEO (Search Engine Optimization) Digital marketing includes SEO, which is essentially a collection of tools and best practices that assist websites in improving their search engine rankings. If your business is languishing on…
So there I was watching a sci-fi film and discussing it with a friend. "This is totally crazy," I said. "Can't ever see that happening", I said with a half-grin on my face. My friend retorted "you need to check…
Content marketing is the term applied to any activity which involves the publishing of content onto a website, social media platform or blog for the purposes of promoting a business or other activity and to improve a website’s online visibility.…
If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…
Though the techniques of Pay Per Click (PPC) advertising change all the time, PPC remains one of the most effective and affordable methods of online marketing. PPC is great for driving leads, and increasingly attracts ad spend from the most…
