“Success is simple. Do what's right, the right way, at the right time.”

Arnold H. Glasow
Author

What’s important, What’s topical, What’s up

The TRON digital marketing gurus keeping you updated with digital marketing challenges, ensuring you know what important, the latest trends and where its leading to.

How SEO Can Help To Grow Your Business | TRON Media

How SEO can help to grow your business

SEO, or Search Engine Optimisation, is a fantastic way to get your website in front of your audience. Google, is the go to resource for any query, whether that be where to buy a certain product, who the best plumber around town is, or simply to order a takeaway. Although there are competing Search Engines, such as Bing and Yahoo, Google is the primary resource for just about anything, with more than 40,000 search queries processed every second with Google.

Google’s Tracking Ability — Is It Cool or Scary?

Here at an SEO/Digital Marketing Agency, this is the paradox I live – the love of Google’s ability to track, provide indisputable data and hone-in on my target audience for marketing, and, am I, personally, comfortable with being watched and tracked to an excessive level, being someone else’s target (audience).

In most of my articles I go on about data, and how this is an absolute must for driving your business forward in today’s digital world, and it is. However, deep down I think I may be a bit of a closet conspiracy theorist.

User Experience | TRON Media

5 Tips To Optimize Your Website’s UX

1. Simplicity above the fold line

Two of my favorite sites, when it comes to UX and clean design are John Lewis and Macy’s. You will get to whatever you want to purchase in 3-clicks or less. There is no confusion and with John Lewis you can see that everything above the fold is the cornerstone of their business – clothing, electronics and homeware. Both are also outstanding for mobile as well.  They are a masterful blend of traditional marketing concepts coupled with digital commerce. 

Mobile – It’s a Mad, Mad, Mad, Mad World!

Most of you will probably recognise the reference to the classic 1960’s comedy. The plot revolved around a manic treasure hunt for buried cash marked with a giant “W”, with the starring characters stumbling into various unexpected obstacles as they raced and schemed their way to the prize. I’m reminded of this for a couple of reasons; first, your riches are buried under a giant “M” for mobile, the other is the madcap adventure it takes most to get there.

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