PPC Marketing
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
Facebook metrics
Facebook impressions metrics represent the number of times your ad or content was viewed on a user's screen. If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use…
Why Digital Marketing and E-Commerce Complement One Another
With the emergence of e-commerce in the modern digital era, the world of commerce has experienced a considerable upheaval. It is impossible to emphasise how crucial digital marketing is to the success of the e-commerce sector as more companies move…
Why you need a blog for your Business
First of all, let's cover the basics What is a blog ? A blog gives website visitors the option to learn more detailed, individualised information about you. You can share your opinions, play around with your brand a bit, and give readers a "behind…
The importance of videos in SEO
Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and…
SEO in 2023
So What is Seo? The Purpose of SEO (Search Engine Optimization) Digital marketing includes SEO, which is essentially a collection of tools and best practices that assist websites in improving their search engine rankings. If your business is languishing on…
Can Blockchain Change The Digital Marketing Industry?
With all the talk of Blockchain, Cryptocurrencies and NFTs, it is hard to know if there is a foreseeable future. However, with the shift towards sustainability and becoming more connected to the online world, it seems like blockchain technology is…
Social Media Marketing Tips
There has been a change and shift in the way that brands and businesses attract and engage their target/market audiences regarding social media platforms. Social media has and will keep evolving, it feels like there will be always a new…
The Future is here!
So there I was watching a sci-fi film and discussing it with a friend. "This is totally crazy," I said. "Can't ever see that happening", I said with a half-grin on my face. My friend retorted "you need to check…