Content marketing is the term applied to any activity which involves the publishing of content onto a website, social media platform or blog for the purposes of promoting a business or other activity and to improve a website’s online visibility.…
If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…
Though the techniques of Pay Per Click (PPC) advertising change all the time, PPC remains one of the most effective and affordable methods of online marketing. PPC is great for driving leads, and increasingly attracts ad spend from the most…
SEO (Search Engine Optimisation) is one of the crucial ways to promote your business online – unless your website shows up in searches on Google and other search engines, you will not be able to compete with other more digitally…
There’s a myth among some modern marketers that the days of email marketing are gone – that in this age of affiliate marketing, content marketing, social media marketing and all the other alternatives, email is just outmoded. Email marketing services…
One of the advantages of social media marketing, according to Hal Stokes, founder and managing director of Happiour, is that “Social media is one area of business where you don’t need to outspend your competitors in order to beat them.”…
Before we answer the question of how to get higher on Google search, we should ask the question, why is it important? The answer, of course, is that the Google ranking of your website could determine the amount of traffic…
PPC for Beginners Pay Per Click, or PPC, marketing can do well for even a small company - but how does Pay Per Click work? PPC marketing done right can be an excellent return on investment, but done wrong, it…
Website design is a vital aspect of your digital marketing plan. Good website design not only benefits your business in terms of SEO, it also sets the tone for your business; a poorly designed website will put off potential customers…
SEO is everchanging and what might have worked for you before may not work for you now. However, improving your organic rankings and traffic can be a challenging and daunting task. This guide is going to give you an insight…