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video marketing in SEO | Tron Media

The importance of videos in SEO 

Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and more crowded with content.

Does video content help with SEO?

Utilizing video marketing can significantly improve your SEO approach. If applied correctly, it can help your website outrank competitors online. Video-rich websites are more likely to rank first in Google’s search results. Studies show that 85% of marketers use videos to boost SEO.

Why is video important on a website?

 Videos can help you connect with brand-new website visitors and make an impact. A video on a website supplements the static content there and makes it more interesting for the user. You may build enduring relationships with website visitors by using videos. 

Why is video so important?

In addition to being interesting, it’s been said that a minute of video is equivalent to 1.8 million words. Additionally, your brain can comprehend images much more quickly than it can text. In fact, thousands of times faster. Video is the preferred media if you only have a few seconds to engage someone. 

Because it is wired to remember visual information better than text-heavy pages, our brains adore videos. Studies show that when a message is watched, the average viewer retains 95% of it, compared to only 10% when it is read. 

Videos have a 1200% higher share rate than both text and photographs put together. This is because they have the power to elicit strong feelings in viewers, encouraging them to comment, like, and share. With higher-quality information, there is more interaction. 

Do YouTube videos help with SEO?

 Before you can boost your video’s YouTube SEO, the right keyword or phrase must be selected. When spoken in the audio, keywords commonly appear in video titles, metadata, captions, and transcripts. 

A well-ranked video and efficient YouTube SEO can improve exposure even in traditional SERPs. A popular video that draws lots of traffic to the brand website can also help to indirectly raise the site’s rating. 

Does a video’s SEO rating matter?

It is comparable to the results of a Google video search. As a search engine unto itself, YouTube has its own SEO best practises. You want your YouTube videos to rank highly, just like you want your website to be well-ranked.

Why are videos good for content marketing?

 Video footage is a useful tool for educating potential clients about a product. According to WYZOwl, 94% of marketers assert that using video content has improved customers’ knowledge of a product or service. 

Plus, by watching a video commercial, customers can understand your product or service with ease. This boosts consumer happiness while also increasing revenue and luring new clients. Videos are concise, easily understood, and most notably enjoyable. 

 So, in conclusion- the benefits of video content marketing are: 

  • Get more backlinks
  • Boost conversions
  • Influence buying decisions.
  • Rank higher in search results
  • Increase traffic
  • Grow revenue

There is no doubting the protentional that is there for video content and the fact that you have taken the time to read this blog, proves that you know the importance too.


TRON Media is a leading Digital Marketing Agency in Brighton. Get in touch today to discover more about our services and learn what a creative digital agency can do for your business. Contact us using our Contact Form, call us on 020 3006 6889 or email us at: [email protected].



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