After recent reports of Google testing an extended Title Tag width within SERPs, it appears as though the update is being rolled out fully. Matt Southern of Search Engine Journal reported on the longer title tags update last week, you can see the article here.
After the announcement of the mobile-friendly algorithm last April, it seems that Google is back to boost the effects of the ranking signal in aid of improving results and making them more relevant.
Is marketing through SERP paramount to subliminal advertising?
I recently read several very interesting articles about the ability of SERP (Search Engine Results Page) to determine, almost unconsciously, how we are influenced to act, whether this to purchase a product we are searching for or general information we are looking to acquire.
Social media is full of ‘meme’ and funny pictures, with some even going viral. It has been found that a website with more visual content than just written has been proven to keep the audience’s attention longer. Getting the audience to get drawn towards visually appealing context is easy and getting your audience to engage is also very easy.
SEO has evolved massively, with older techniques such as keyword-based optimisation taking a back seat and user experience becoming more important than ever. Still, content is very important in getting customers to your website and then, of course, you have to do the page titles, Meta descriptions and watching out for updates. Sounds complicated, right? Well, it doesn’t have to. These SEO basics will help you get started.
Earlier this year google created an algorithm which looks at whether your website is friendly for mobile and tablet users. If you are not “mobile friendly” your rankings from a mobile device will drop, therefore, you will get less traffic. But how important is mobile traffic?
The digital marketing world is always changing. New bits of technology are being introduced regularly making it important to keep up to date with digital marketing changes to ensure customer satisfaction and smooth running of websites and more. Change is always a good thing however it can be hard as it can be a lot of work and research to do.
This may seem very obvious but – Google+ is Google! Everything is indexed by Google and available to appear in Search which can be personalised. Not only does this make it easier to find content it makes it really easy to get your content in front of the right people as you grow.
Nowadays, a key way to make sure your business is successful is to really establish your online presence, therefore, an attractive website is important. An attractive website design is one that intrigues viewers and makes them want to explore your website more. Here, first impressions are really important. So, what makes an attractive website?
This amazing free tool provided by Google is often not used to its full potential. Do you use utilized your analytics efficiently? This article highlights some of the helpful tools that Google analytics offers.