First of all, let’s cover the basics

What is a blog ? 

A blog gives website visitors the option to learn more detailed, individualised information about you. You can share your opinions, play around with your brand a bit, and give readers a “behind the scenes” look at your company in this section. 

Will my blog be seen by anyone? 

77% of online users say they read blogs on a regular basis. Bloggers assert that 80% of the time, blogging has an impact. 

So, what blogs generate interest? 

• food-related blogs. 
• voyaging blogs.    
• Business blogs  
• personal websites.  
• blogs that discuss photography.  
• blogs devoted to beauty and fashion.  
• blogs relating to fitness and health.   
• personal websites.   

What determines a successful blog? 

It must be advantageous to your blog’s readers. You want to help people discover answers to their problems. Only by doing this will you be able to draw readers of high calibre to your website (and keep them coming back). Only by offering value can you win someone’s long-term support. 

How often should you post a blog? 

Though some people swear by blogging every day, there is a sweet spot for posting frequency that has been scientifically established. The best way to increase the reach of your material, according to the majority of experts, is to blog two to four times every week.  

What makes a blog stand out? 

Enthusiasm for your subject matter, regular updating, attention to detail, and unique features are necessary to make your blog stand out. You’ll also need to keep an eye on other well-known blogs in your niche if you want to outperform blogs with comparable content. 

How might your business use a blog? 

Even if you believe your industry is not glamorous or exciting enough, a blog can still benefit your company in a variety of ways. If there is a market for your goods or services, there is also a market for your blog.  

It’s possible that the people in your audience are there to learn something new, be motivated, get a solution to a query, or stay up to date on the most recent events. Discover their motivations for visiting your blog and what they hope to gain from it so you can provide them with information that is entirely appropriate.  

A blog can: 

• establish you as a specialist in your area by giving your inside information  
•  Boost your search engine rankings to improve your online visibility. 
• Keep your audience informed of new developments in your sector  
•  produce business leads 
• Give you promotable shareable content to increase visitors to your website 
• promote motivational tales and anecdotes about your company, its goods, or services  
• Make how-to guides for your items so that you can fully demonstrate them and give a comprehensive evaluation  

 

Still not convinced? Read on about the benefits …… 

1. It can drive traffic to your website.

Websites with blogs may be able to receive more traffic than websites without blogs, in addition to the ROI they may produce.  

How can blogs attract much more visitors? 

Relevant keywords and fresh material are the main drivers of good SEO results, so you need a place to host it as well as new stuff. You have a platform to accomplish that thanks to blogs. Your website may rank higher in search engine results if you add new material, which increases the likelihood that people will click on it. 

2. Transform visitors into leads.

Now that your website is receiving more visitors, you have the opportunity to convert those visitors into leads. With each new piece of content, you can have the opportunity to generate leads, and one way to do that might be to include a call-to-action in every blog article. To entice clients to give you their contact information, try offering a free e-book, webinar, consultation, or estimate. Once you have their contact information, your sales staff can get in touch with those leads. 

3. Establish your authority.

The best small-business blogs can go over market trends and answer frequently asked questions from potential customers. If potential customers think your blog can provide useful information on relevant topics, they may be more likely to choose you over your competition. By utilising inbound links, you might be able to employ compelling and unique content to draw users to your website.    

4. Establish connections with prospective clients.

The blog’s comments section is one area of your website where you can start a conversation with visitors. Encourage reader participation on your blog by posing a question at the end of each article and waiting for readers to provide comments before responding. By responding to your readers’ comments, you have the ability to build trust and discover more about what your customers desire.   

5. Intensify your use of social media.

It can be a good idea to share blog articles on social networking. When you publish original content that benefits, fascinates, and amuses your target audience, you can increase your chances of getting social shares. An additional benefit is that, as opposed to posting selected content on your social media platforms, information posted from your blog will link back to your website.   

You may also add social sharing buttons to your blog to make it easier for readers to share your content, perhaps turning them into your own in-house marketing team. 

6. Encourage long-term outcomes.

Therefore, you write a blog post, share it on your social networking accounts, and wait for several shares. After the first flurry of activity, the traffic the post produced will soon decrease to a trickle. 

Don’t give up though. That page is currently ranked by search engines. Like the static pages on your website, this blog is accessible as long as it is posted online. A website with a lot of blog content can actually continue to get more visitors from earlier blog posts, potentially providing a significant return on the few hours you invested in creating a piece.  

Practically speaking, it might be a smart idea to include a blog on your small business website. With little expense and effort, you may boost client connections, website traffic, reputation, and search engine results. This can consequently boost your readers’ propensity to hire you or make a purchase from your business. 

At Tron Media, we have bloggers who can write for any company that needs our assistance.  

We will review your website and even look at your rivals before writing in your company’s style to make a suitable blog that can connect with your prospective customers. 

Want to know more?

TRON Media is a leading Digital Marketing Agency in Brighton. Get in touch today to discover more about our services and learn what a creative digital agency can do for your business. Contact us using our Contact Form, call us on 020 3006 6889 or email us at: [email protected].