1115% Increase In Online Sales
AFFORDABLE MAC WEB DESIGN CASE STUDY
"I have now been using Tron Media for about a year and They have done more then they originally promised. Also have taken on board my next goals and I am already seeing results. I went through thousands of pounds with no return until I found Tron Media and i am more than happy to say that they are the best SEO/web development company i have ever worked with. I am getting a fantastic return on my investment with them. if you have tried all the rest give Tron Media a go."
Nick Lyons
Director at Affordable Mac
Director at Affordable Mac
THE CLIENT
Affordable Mac are one of the UK’s leading suppliers of refurbished Apple products, offering everything from refurbished Apple MacBooks, to iPhones, iMacs and more. With over 20 years’ experience in the IT refurbishing market, Affordable Mac are dedicated to providing quality refurbished Apple products at affordable prices. Affordable Mac came to TRON Media to improve their digital marketing, the starting point for which was to develop a new website.
THE GOAL
Affordable Mac came to TRON Media with a few separate goals. Firstly, they wanted to develop a new website which was up to date, modern, clear and concise, but they also wanted a website which would drive sales. When Affordable Mac first approached us, nearly all of their sales were generated via Amazon or eBay. This wasn’t ideal due to smaller margins when selling through these channels, so another key goal was to generate sales via the website rather than third party platforms.
THE GOAL
Affordable Mac came to TRON Media with a few separate goals. Firstly, they wanted to develop a new website which was up to date, modern, clear and concise, but they also wanted a website which would drive sales. When Affordable Mac first approached us, nearly all of their sales were generated via Amazon or eBay. This wasn’t ideal due to smaller margins when selling through these channels, so another key goal was to generate sales via the website rather than third party platforms.
WHAT WE DID
The team at TRON Media reviewed the existing Affordable Mac website and listened to the key requirements of the client, before putting together a selection of initial designs, adopting our own thoughts and ideas. Once a clear design had been established it was then a case of improving website functionality, structure and user experience. The architecture of the Affordable Mac website was simplified, and a clearer navigation was implemented, helping to improve the overall user journey of the site. Conversion rate optimisations were also implemented in order to encourage sales upon launch.
THE OUTCOME
Since launching their new website, Affordable Mac have seen some fantastic results! We have seen improvements in SEO, user experience and engagement, all contributing to a large increase in sales. Not only have monthly sales increased by more than 1000% when comparing Affordable Mac’s new website with their old site, but the client also became a lot less reliant on sales generated via third party platforms such as Amazon and eBay, ultimately deciding to scrap these platforms to focus entirely on their own ecommerce website where there are greater margins.
THE OUTCOME
Since launching their new website, Affordable Mac have seen some fantastic results! We have seen improvements in SEO, user experience and engagement, all contributing to a large increase in sales. Not only have monthly sales increased by more than 1000% when comparing Affordable Mac’s new website with their old site, but the client also became a lot less reliant on sales generated via third party platforms such as Amazon and eBay, ultimately deciding to scrap these platforms to focus entirely on their own ecommerce website where there are greater margins.
SINCE LAUNCHING THEIR NEW WEBSITE
0%
INCREASE IN ONLINE SALES
0%
INCREASE IN NEW WEBSITE USERS
0%
NEW KEYWORDS RANKED FOR
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