Why Images Are Non-Negotiable: Built on E-E-A-T

1. Experience: Connect instantly with your audience

2. Expertise: Simplify and prove your knowledge

3. Authoritativeness: Stand out as a leader

4. Trustworthiness: Build credibility and loyalty

Which Images Should You Use? And How Context Elevates Them

1. Original Photography

2. Custom Branded Graphics

3. Infographics & Data Visualisations

4. User-Generated Content (UGC)

5. Illustrations & Diagrams

 What to Avoid

• Low-resolution, blurry, or pixelated images damage trust and authority.
• Generic, overused stock photos which feel impersonal and show a lack of experience.
• Visuals with no connection to your message confuse your audience and weaken your point.
• Too much text on images, which is hard to read on mobile and makes the content look cluttered and unprofessional.
• Inconsistent style, which makes your brand feel unorganised and less authoritative.

 Why Context Is The Secret Weapon

1. Adds clarity. It removes confusion, so your audience understands exactly what they are seeing and why it matters.
2. Reinforces E-E-A-T. It turns a visual into proof of your experience, expertise, authority, and trustworthiness.
3. Drives action. It tells people what to think, feel, or do next, whether that is learning more, trusting you, or working with you.
4. Builds memory. People remember 65% of information when paired with a relevant image plus clear context, compared to only 10% from text alone.

 Frequently Asked Questions

Q1: Do I need professional equipment to take good social media images?

Q2: Can I use free stock photos for my posts?

Q3: How often should I change my visual style?

Q4: How much text should I put on an image?

Q5: Does image size or format matter across different platforms?

Q6: How do I add the right context to every image?

Q7: Can I reuse the same image multiple times?

 Final Thoughts

Want to know more?

The post Why Visuals Power Your Social Media Success And How Context Makes Them Work appeared first on TronMedia.

Every week there’s a new feature, a new trend, or someone saying:
“You need to be on this platform.”

And for most businesses, it becomes overwhelming—fast.

You start questioning everything:

Should we be posting more?
Are we missing out?
Why is everyone else growing faster?

Before long, you’re spreading your time, energy, and resources across multiple platforms… and seeing very little return.

So here’s the reality:

👉 You don’t need to be everywhere.
👉 You just need to be in the right places, for the right reasons.

What Most Businesses Get Wrong

A lot of brands choose platforms based on the wrong criteria.

They look at:

• What’s trending
• What competitors are doing
• Where they think they “should” be

Instead of asking the only questions that actually matter:

👉 Where is our audience actually paying attention?
👉 What kind of content can we realistically create consistently?

Because here’s the truth most people ignore:

Consistency beats presence.

Being active on five platforms with low-quality, inconsistent content won’t outperform being focused and intentional on one or two platforms done properly.

Even worse?

Being on the wrong platform—consistently—still won’t get results.

It just leads to burnout, frustration, and wasted effort.

The Platforms That Actually Matter (Right Now)

Let’s break this down based on what’s genuinely working in 2026—not just hype, but real, sustainable impact.

1. LinkedIn – Best for Authority & B2B Growth

LinkedIn has evolved massively over the past few years.

It’s no longer just a place to upload CVs or announce job changes—it’s now one of the most powerful platforms for:

• Building authority
• Sharing expertise
• Generating high-quality leads

What makes LinkedIn different is the mindset of the user.

People aren’t just scrolling aimlessly—they’re thinking, learning, and actively looking for value.

They’re open to:

• Insights
• Opinions
• Lessons from real-world experience

That’s why we’re seeing a huge shift:

👉 Personal brands outperform company pages
👉 Story-driven, experience-led content wins

Polished corporate messaging is being replaced by honest, human content.

If you’re in:

• B2B
• Service-based industries
• Consulting, marketing, coaching, or professional services

Then LinkedIn isn’t optional—it’s essential.

2. Instagram – Best for Brand & Visual Connection

Instagram remains one of the strongest platforms for building a recognisable brand.

But the way it works has changed.

It’s no longer just about perfect grids and polished visuals.

Today, success on Instagram comes from:

• Relatable content
• Short-form video (Reels)
• Behind-the-scenes insights
• Personality-driven storytelling

People don’t just want to see what you do—they want to understand who you are.

That means:

• Showing the process, not just the outcome
• Sharing real moments, not just curated highlights
• Letting your audience connect with the human side of your brand

Because in a crowded space, authenticity stands out more than perfection.

3. TikTok – Best for Reach & Attention

If Instagram is about brand, TikTok is about attention.

And right now, attention = opportunity.

The biggest advantage TikTok offers?

👉 You don’t need a large following to grow.

Unlike traditional platforms, content is distributed based on:

• Relevance
• Engagement
• Watch time

Not just who follows you.

That creates a huge opportunity for businesses—especially smaller ones—to get in front of large audiences quickly.

But there’s a catch.

To succeed on TikTok, you need to:

• Be creative
• Be fast-moving
• Be less “corporate”
• Show personality

Highly polished ads don’t perform nearly as well as:

• Raw insights
• Honest takes
• Entertaining or educational clips

If you’re willing to adapt your tone and experiment, TikTok can be one of the fastest ways to grow visibility right now.

4. YouTube – Best for Long-Term Authority

While short-form content dominates attention, YouTube still dominates longevity.

Unlike most social platforms:

• Content is searchable
• Videos rank on Google
• Traffic builds over time

A single well-optimised video can continue generating views, leads, and authority for months—or even years.

YouTube works best for:

• Tutorials
• Deep dives
• Educational content
• Thought leadership

Yes, it takes more effort than posting a Reel or TikTok.

But the return is different.

Instead of chasing short bursts of attention, you’re building long-term assets.

That’s why YouTube is ideal if your goal is:
👉 Sustainable growth, not just quick wins

5. Platforms Like Connect & Glow – Best for Community & Authentic Engagement

While the big platforms dominate attention, something else is happening in the background.

People are starting to feel:

• Overwhelmed
• Disconnected
• Tired of chasing likes and algorithms

That’s where smaller, more intentional platforms come in.

Platforms like connectandglow.com focus on:

• Real connections
• Meaningful conversations
• Authentic engagement

Instead of chasing:

• Followers
• Views
• Vanity metrics

They prioritise:
👉 Genuine relationships

And this shift matters more than ever.

Because as social media becomes more saturated, audiences are starting to value:

• Quality over quantity
• Depth over reach
• Connection over content

For brands that want to:

• Build trust
• Engage more deeply
• Create loyal communities

These platforms offer something the big ones often can’t.

So… Which Platform Should You Focus On?

Here’s the simple way to think about it:

• If you want leads:
  👉 LinkedIn
• If you want brand visibility:
  👉 Instagram or TikTok
• If you want long-term traffic:
  👉 YouTube
• If you want real connection:
  👉 Community platforms like Connect & Glow

But remember—this isn’t about choosing everything.

It’s about choosing what aligns with your goals and strengths.

The Bigger Shift Happening

Social media is changing.

And the brands that are winning aren’t the ones doing more—they’re the ones doing things better.

It’s no longer about:

• Posting everywhere
• Chasing every trend
• Trying to go viral

It’s about:

• Being intentional
• Showing up consistently
• Creating content that actually means something

Because attention alone isn’t enough anymore.

Final Thoughts

You don’t need more platforms.

You need a better strategy.

The brands that are growing in 2026 aren’t the loudest—they’re the most focused.

They understand:

• Where their audience is
• What content they can sustain
• How to build trust over time

And they commit to that.

The Simple Way to Think About It

👉 Attention gets you seen
👉 Trust gets you chosen
👉 Connection keeps people coming back

Focus on the platforms that help you do all three—and you’ll stop chasing growth, and start building it.

The post The Best Social Media Platforms for Business in 2026 (And Why They Actually Matter) appeared first on TronMedia.

The Impact of Excessive Social Media Use

Before we delve into how to limit social media use, it’s important to understand why it’s crucial to monitor the time your children spend on these platforms.

Mental Health Concerns: Excessive use of social media can lead to anxiety, depression, and body image issues, especially as children and teenagers may compare themselves to influencers or peers they see online. Studies have shown a direct correlation between high social media usage and negative mental health outcomes in young people.

Sleep Disruption: Late-night scrolling is common among teenagers, and this can seriously affect their sleep patterns. The blue light emitted by devices can suppress melatonin production, making it difficult for them to fall asleep.

Academic Decline: When children are on social media too much, their focus on schoolwork diminishes. Procrastination increases, and academic performance may suffer as they spend more time chatting online or browsing through posts instead of completing homework or studying.

Decreased Physical Activity: Social media is a sedentary activity, and children who spend too much time online may be less inclined to go outside and engage in physical play or exercise. This lack of activity can affect their overall health and development.

Setting Healthy Boundaries: Practical Tips for Parents

Now that we understand the negative consequences, how can parents help their children find balance? Here are several strategies to ensure social media use is kept in check.

1. Set Time Limits

One of the most effective ways to manage screen time is by setting clear time limits for social media usage. It’s important to be realistic with these limits and set them according to your child’s age, schoolwork, and extracurricular activities. For example, you could allow 30 minutes to an hour of social media time after homework is completed and before dinner.

Tip: Use apps or devices that allow you to set time limits on social media platforms. These tools can automatically lock apps after a set amount of time, helping to avoid constant arguments about usage.

2. Establish Screen-Free Zones and Times

It’s essential to create areas in your home where devices are not allowed, such as the dining room or bedrooms. This will help encourage face-to-face interaction and reduce screen dependency.

Setting screen-free times, such as during family meals or before bedtime, also creates an opportunity for better bonding and allows your children to unwind without digital distractions.

Tip: Encourage “device-free” activities such as family game nights, outdoor activities, or reading to promote non-digital connections.

3. Use Parental Control Software

Most smartphones, tablets, and social media platforms offer parental control settings. These tools allow you to monitor the content your child is consuming and set restrictions on usage. You can set time limits for certain apps, block explicit content, and even receive notifications when your child tries to access sites or apps that are restricted.

Tip: Start using parental control tools early, and gradually loosen the reins as your child demonstrates responsible social media behaviour.

4. Lead by Example

Children tend to mimic the behaviour of their parents, so it’s crucial to lead by example. If they see you spending excessive amounts of time on social media, they are likely to do the same. Model healthy screen time habits by taking regular breaks from devices, participating in non-digital activities, and practising mindful use of social media.

Tip: Share with your children why it’s important to maintain a healthy balance between online and offline activities.

5. Have Open Conversations

Make sure to have ongoing discussions with your children about social media and its effects. Talk about the dangers of excessive use, the importance of online safety, and the potential impact on mental health. When children are educated on the pros and cons of social media, they are more likely to be responsible in their use.

Tip: Ask your child to show you the social media platforms they’re using and to explain the content they’re engaging with. This can help you gauge whether the content is appropriate and if their usage is balanced.

6. Encourage Offline Activities

Sometimes, the best way to limit social media use is to provide your child with alternatives. Encourage hobbies, sports, reading, or creative activities like drawing or music to help them unplug. Social media should not replace real-world experiences or relationships.

Tip: Help your child discover new interests or re-engage with old ones that don’t require a screen. Plan regular outings, trips, or social events that focus on in-person interactions.

Recognising the Signs of Excessive Social Media Use

Knowing when your child is spending too much time on social media is key to intervening before it becomes a problem. Here are some signs that your child may be overusing social media:

1. Irritability or Mood Swings: If your child becomes upset or angry when asked to get off social media, it may be a sign they are becoming overly reliant on it.

2. Disinterest in Real-Life Activities: If they show less interest in activities like sports, hobbies, or hanging out with friends in person, they may be replacing these experiences with online interactions.

3. Sleep Problems: If your child is staying up late or struggling to fall asleep because they’re on social media, it can indicate a need for more structure around screen time.

4. Declining Academic Performance: A drop in grades, difficulty completing assignments, or procrastination may be a direct result of social media distractions.

5. Increased Social Isolation: If your child is choosing to spend more time alone in front of a screen rather than interacting with family or friends, they may be withdrawing from real-world connections.

Conclusion

While social media is a natural part of modern life, it’s essential for children to have a balanced relationship with it. By setting clear boundaries, encouraging offline activities, and maintaining open communication, you can ensure that your child’s social media use is healthy and appropriate. Remember, as a parent, your role is to guide and support your child in developing responsible online habits that will help them navigate the digital world safely.

The post How to Ensure Your Children Aren’t on Social Media Too Much appeared first on TronMedia.

TikTok’s simplicity and accessibility are what make it so appealing.
Anyone with a smartphone can join in on the fun, creating and sharing content with the swipe of a finger. And it’s not just the younger generation that’s hooked – people of all ages are embracing TikTok’s novel format and unleashing their creativity. As the platform continues to gain momentum, it has also attracted the attention of influencers, brands, and businesses, who are tapping into its massive user base to reach a wider audience.

With its unprecedented growth and cultural influence, TikTok has not only disrupted the social media landscape but also revolutionized the way we consume and engage with content. Love it or hate it, there’s no denying that TikTok is here to stay, reshaping the digital landscape one viral video at a time.

TikTok’s Rapid Growth and Popularity

TikTok’s rise to stardom has been nothing short of remarkable. Launched in 2016 by Chinese tech company ByteDance, the app initially gained popularity in Asian markets before exploding onto the global stage. As of 2021, TikTok boasts over 2 billion downloads worldwide and has been downloaded more than any other app in the world. Its user base is predominantly young, with 41% of users falling between the ages of 16 and 24. However, the platform’s appeal extends beyond just the younger generation. People of all ages are captivated by the app’s addictive content and easy-to-use interface.

So, what sets TikTok apart from other social media platforms? One of the key factors behind TikTok’s rapid growth is its algorithm. Unlike other platforms that rely heavily on a user’s existing network or require them to follow specific accounts, TikTok’s algorithm is designed to show users content from a wide range of creators. This means that even users who are new to the platform can quickly discover content that aligns with their interests, making it easy to get hooked on the app. Additionally, the algorithm is constantly learning and adapting, making the content on TikTok feel fresh and exciting.

Another factor contributing to TikTok’s popularity is its emphasis on creativity and self-expression. The app’s simple and intuitive video editing tools make it easy for users to create and share content that reflects their personality and interests. From lip-syncing to popular songs to participating in viral challenges, TikTok provides a platform for users to showcase their talents and creativity. This has led to the emergence of a vibrant and diverse community of creators, who are constantly pushing the boundaries of what is possible on the app.

Understanding the TikTok Algorithm

The TikTok algorithm is often touted as one of the app’s biggest strengths. Unlike other social media platforms that prioritize content from accounts you follow or engage with, TikTok’s algorithm is designed to show users content from a wide range of creators. This means that even users who are new to the platform can quickly discover content that aligns with their interests, making it easy to get hooked on the app.

So, how does the TikTok algorithm work? The algorithm uses a combination of factors to determine what content to show to each user. These factors include the accounts a user follows, the videos they engage with, the hashtags they use, and the kind of content they create. The algorithm also takes into account the popularity of a video, with more popular videos being more likely to appear on users’ For You page. Additionally, the algorithm is constantly learning and adapting, making the content on TikTok feel fresh and exciting.

While the specifics of the algorithm are closely guarded secrets, there are some strategies that creators can employ to increase their chances of getting their content seen. One of the most important factors is engagement – the more likes, comments, and shares a video receives, the more likely it is to be shown to a wider audience. Creators can also use trending hashtags and participate in popular challenges to increase their visibility. Finally, consistency is key – regularly posting high-quality content can help build an audience and increase the chances of going viral.

How Businesses are Leveraging TikTok for Marketing

TikTok’s enormous user base and viral content have made it a desirable platform for companies trying to expand their market reach.

From small businesses to multinational brands, companies of all sizes are tapping into the power of TikTok to promote their products and services.

One of the most effective ways businesses are leveraging TikTok for marketing is through influencer partnerships. TikTok influencers, who have amassed large followings and have established credibility within the community, can help brands reach their target audience authentically and engagingly. By collaborating with influencers, brands can tap into their existing audience and leverage their creativity to create compelling content that resonates with TikTok users. This can help increase brand awareness, drive traffic to a website, and even generate sales.

In addition to influencer partnerships, businesses can also take advantage of TikTok’s advertising options. TikTok offers various advertising formats, including in-feed ads, brand takeovers, and branded hashtag challenges. In-feed ads appear seamlessly on users’ For You page, while brand takeovers allow brands to take over the app’s interface for a short period. Branded hashtag challenges, on the other hand, encourage users to create content around a specific hashtag, helping to generate buzz and engagement for a brand. These advertising options provide businesses with a way to reach a large and engaged audience, making TikTok an attractive platform for marketers.

TikTok Influencer Marketing and Partnerships

As TikTok continues to grow in popularity, influencer marketing has become an integral part of many brands’ marketing strategies. TikTok influencers, who have amassed large followings and have established credibility within the community, can help brands reach their target audience authentically and engagingly. By collaborating with influencers, brands can tap into their existing audience and leverage their creativity to create compelling content that resonates with TikTok users.

One of the key advantages of influencer marketing on TikTok is the platform’s emphasis on creativity and authenticity. Unlike other social media platforms where highly produced and polished content is often the norm, TikTok thrives on raw and authentic content. This means that influencers can create content that feels genuine and relatable, helping to establish a deeper connection with their audience. Brands can benefit from this by allowing influencers to create content that aligns with their brand values and resonates with their target audience.

Another advantage of TikTok influencer marketing is the potential for virality. TikTok’s algorithm is designed to show content from a wide range of creators, meaning that even smaller influencers have the opportunity to go viral and reach a massive audience. This can help increase brand awareness and drive traffic to a website or online store. Additionally, TikTok’s emphasis on user-generated content means that influencer partnerships can extend beyond just sponsored posts. Influencers can create challenges or trends around a brand, encouraging their followers to participate and generate even more buzz.

TikTok Advertising Options

In addition to influencer partnerships, businesses can also take advantage of TikTok’s advertising options. TikTok offers various advertising formats, including in-feed ads, brand takeovers, and branded hashtag challenges. Each of these options provides businesses with a unique way to reach and engage with TikTok’s massive user base.

In-feed ads are native ads that appear seamlessly on users’ For You page as they scroll through content. These ads can be up to 60 seconds long and can include a variety of creative elements, such as images, videos, and text. In-feed ads can be targeted based on factors such as user demographics, interests, and behaviour, ensuring that they reach the right audience.

Brand takeovers, on the other hand, allow brands to take over the app’s interface for a short period of time. When a user opens the app, they are immediately greeted with a full-screen ad from the brand. These ads can include images, videos, and interactive elements, making them highly engaging. Brand takeovers are a great way to create a lasting impression and generate buzz around a brand.

Finally, branded hashtag challenges encourage users to create content around a specific hashtag, helping to generate buzz and engagement for a brand. Brands can create a challenge and invite users to participate by creating their own content using the hashtag. This not only helps increase brand awareness but also encourages user-generated content, which can be highly valuable for brands. Branded hashtag challenges can be combined with influencer partnerships to maximize reach and engagement.

Tips for Creating Engaging TikTok Content

Creating engaging content on TikTok requires a unique approach compared to other social media platforms. TikTok’s emphasis on short-form videos and its fast-paced nature means that creators have a limited amount of time to capture the viewer’s attention. Check out these great TikTok tips:

1. Be authentic: TikTok users appreciate authenticity and relatability. In your videos, don’t be scared to show off your individuality and personality. This helps establish a deeper connection with your audience.
2. Embrace trends and challenges: Participating in popular challenges and trends can help increase your visibility on TikTok. Look out for trending hashtags and challenges and incorporate them into your content.
3. Use catchy music and sound effects: TikTok is known for its extensive library of music and sound effects. Choose catchy tunes or sound effects that enhance your video and make it more enjoyable to watch.
4. Make use of visual effects: TikTok offers a wide range of visual effects and filters that can help make your videos more visually appealing. Try out several effects to give your work a special touch.
5. Keep it short and snappy: TikTok videos are typically under 60 seconds long, so it’s important to get to the point quickly. Keep your videos concise and engaging to hold the viewer’s attention.
6. Experiment with different formats: TikTok offers a variety of video formats, including duets and reaction videos. Try out several forms to maintain the interest and freshness of your information.
7. Engage with your audience: Respond to comments, engage with other creators, and participate in the TikTok community. Building a strong and engaged audience can help increase your reach and visibility on the platform.

By following these tips, creators can increase their chances of creating engaging content that resonates with TikTok users and helps them build a loyal following.

How brands use TikTok

TikTok has proven to be a fertile ground for brands looking to make an impact and reach a wider audience. Many brands have successfully leveraged the platform to increase brand awareness, drive traffic, and generate sales. Here are a few success stories of brands on TikTok:

1. Chipotle: The popular fast-food chain has embraced TikTok and created a strong presence on the platform. Chipotle’s #GuacDance challenge, which encouraged users to show off their dance moves to a catchy tune, went viral and generated millions of views. The challenge not only helped increase brand awareness but also led to a 68% increase in avocado sales.
2. Gymshark: The fitness apparel brand used TikTok to launch its #Gymshark66 challenge, which encouraged users to set and achieve fitness goals for 66 days. The challenge garnered over 280 million views and helped increase brand engagement and loyalty.
3. E.l.f. Cosmetics: The beauty brand partnered with popular TikTok influencer Charli D’Amelio to launch the #eyeslipsface challenge. The challenge went viral and generated over 4 billion views, helping to increase brand awareness and drive sales.
4. Ocean Spray: The juice brand experienced a surge in popularity on TikTok after a user posted a video of himself skateboarding and drinking Ocean Spray cranberry juice while listening to Fleetwood Mac’s “Dreams.” The video went viral and sparked a trend, with users recreating the skateboarding and juice-drinking scene. The trend not only led to increased brand awareness but also resulted in a 15% increase in sales for Ocean Spray.

These success stories demonstrate the power of TikTok as a marketing platform and highlight the potential for brands to reach a massive and engaged audience. By embracing TikTok’s creative and viral nature, brands can create content that resonates with users and helps them achieve their marketing goals.

Potential Challenges and Limitations of TikTok Marketing

While TikTok offers plenty of opportunities for brands and marketers, there are also some challenges and limitations to consider. Here are a few potential challenges of TikTok marketing:

1. Limited targeting options: Unlike other social media platforms that offer detailed targeting options, TikTok’s targeting capabilities are relatively limited. Marketers can target users based on factors such as age, gender, and location, but the options are not as granular as on other platforms. This can make it challenging to reach a specific audience.
2. Brand safety concerns: TikTok’s user-generated nature means that brands have less control over the content that appears alongside their ads. While TikTok has taken steps to ensure brand safety, there is still a risk that ads can appear alongside inappropriate or controversial content. This can be a concern for brands that are conscious of their brand image.
3. Short attention spans: TikTok’s fast-paced nature means that users have a limited attention span. This can make it challenging for brands to deliver their message effectively and capture the viewer’s attention in a short amount of time.
4. Competition for attention: With millions of creators and brands vying for attention on TikTok, standing out from the crowd can be a challenge. Creating unique and engaging content is essential to cut through the noise and capture the viewer’s attention.
5. Lack of analytics: TikTok’s analytics dashboard is relatively limited compared to other social media platforms. While TikTok provides basic metrics such as views, likes, and comments, there is a lack of more advanced analytics that can provide deeper insights into audience behaviour and engagement. This can make it challenging for brands to measure the success of their TikTok campaigns.

Despite these challenges, TikTok’s massive and engaged user base makes it an attractive platform for brands looking to make an impact. By understanding the limitations and adapting their strategies accordingly, brands can leverage TikTok’s unique features to reach a wider audience and achieve their marketing goals.

Conclusion: The Future of TikTok and its Impact on the Marketing Landscape

TikTok has emerged as a cultural phenomenon, capturing the attention of millions and reshaping the way we consume and engage with content. With its addictive and entertaining nature, TikTok has quickly become the go-to platform for users of all ages, as well as brands and businesses looking to reach a wider audience.

As TikTok’s popularity continues to grow, it is likely to have a lasting impact on the marketing landscape. The platform’s emphasis on creativity, authenticity, and virality has forced brands to rethink their marketing strategies and find new ways to engage with their audience. TikTok’s algorithm, which prioritizes content from a wide range of creators, has also challenged traditional notions of reach and influence, giving smaller creators and niche brands the opportunity to go viral and reach a massive audience.

While TikTok does present some challenges and limitations, its massive and engaged user base makes it an attractive platform for brands and marketers. By understanding the platform’s unique features and leveraging its creative and viral nature, brands can create engaging content that resonates with TikTok users and helps them achieve their marketing goals. Love it or hate it, there’s no denying that TikTok is here to stay, reshaping the digital landscape one viral video at a time.

The post The Rise of TikTok: A Phenomenon Sweeping the Nation appeared first on TronMedia.

ADS & FACEBOOK MESSENGER

Yes, not only can you create Facebook ads for the timeline – you can now create ads with a link to messenger, encouraging engagement. The message can be set up to contain a copy of an ad or a pre-written message. As with News feed ads, you can tailor these ads the exact same way however specific you want it to be. Also, what is great with the Messenger App Analytics is that you can download the stats via a CSV file – helping you track errors and block rates.

BUY NOW BUTTON

Focusing from a business aspect, this Facebook messenger update couldn’t come sooner. The update is set to improve engagement with the customer and encourage meaningful and strong relationships with people. One brand new feature is the ‘buy now’ button encouraging in-app purchases. Adding payment services means that it is super easy for customers to instantly buy a product without having to go to an external link or leave the app. This is only available in the US at the moment.

CONTEXT

With all these new features, people sometimes may finds it unclear or clueless on how to start a thread with a company. In order to combat that, Facebook has added more text to the starting screen, the welcome screen will have a more detailed introduction of what the product or service is. The text can be edited by the businesses allowing more in-depth detail before the thread begins.

SHARING

Customers will now be able to share your products with more ease with the introduction of a simple share button attached to the message bubble. This is good news for a business using messenger to promote their product because people can share the product or ask for opinions on the product. Another feature is that they can send/share that ‘bot’ to a friend enabling their friend to start a thread with the company, directly.

Want to learn more? Take a look at our Social Media Marketing & Management Services page to find out how we can help you! Social media is a great way to engage with your audience, so get started today! Talk to one of our social media specialists on out live chat or request a FREE social media marketing consultation!

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