What is a Press Release? And how does it help search marketing?

What is a SEO Press Release?

A Press Release is a piece of search engine optimised (SEO) content which is between 250 and 300 words long. The SEO Press Releases need to be this length for the search engines to crawl and rank these pages, which is crucial for your website if you want to move up the search engine results pages.

How do Press Releases help with SEO?

The SEO Press Releases will be written on topics surrounding the theme of your website, or on the topics surrounding your chosen keywords and keyword phrases. Throughout the body copy of your SEO Press Releases, there will be a natural distribution of hyperlinks that link back to the high priority landing pages on your website.

The anchor text, which is the visible, clickable text in the hyperlink, will be one of your chosen keywords. This is an effective SEO technique, as these keywords carry more weight than un-hyperlinked keywords. This has a beneficial effect on your keyword rankings, and helps to enhance your search marketing campaign.

Improving your keyword rankings is essential if you want to have a successful e-marketing campaign. Taking the time to ensure that you are making the most of search marketing can pay dividends over the course of a significant period of time.

Why does distributing the Press Releases help with SEO?

When the SEO Press Releases are distributed to all of the social media platforms, it creates an inbound link to your website. The more inbound links you have to your website, the more useful and important the search engines think your website is. And because of this, the better the rankings for your chosen keywords will be- which is the key for a successful search marketing campaign.

Why does uploading Press Releases help with SEO?

All of the SEO Press Releases can be uploaded to your website, which creates more pages. When fresh, regular, optimised content is being uploaded to your site, the search engines think that you are doing so to help your searchers. Because they think that as your site grows in size, it is progressively growing more useful to searchers your site ranks higher in the search engines.

Click Here to go back to our SEO services page.