Our Services - PAY PER CLICK (PPC) MANAGEMENT

What is the Pay Per Click (PPC) industry?

The Pay Per Click (PPC) industry is key to business because it can provide instant sales within minutes, regardless of your size or spend.

The Pay Per Click (PPC) industry goes back over ten years now, and quickly became one of the most competitive and rewarding forms of advertising in the world. The initial principle of Pay Per Click (PPC) advertising was to drive affordable traffic from a search engine to the most accurate and relevant websites that were willing to pay the most to appear there. This has since changed, as Google now want the best performing Adwords accounts at the top of their listings, instead of the highest bidder. They measure this performance with a feature called ‘Quality Score’, which is something we work very closely to increase.

Our approach to Pay Per Click (PPC) management

TRON Media initially focused on the Pay Per Click (PPC) industry as their expertise was proven to significantly improve the Return on Investment (ROI) for a number of companies across many different industries.

We are a professional, fully qualified Adwords company, with a team of contacts at Google. We bounce ideas off them so that we are able to deliver the highest level of management possible to all of our clients. We regularly get invited to seminars and meetings with Google to find out and learn more about how they are changing. This added insight allows us to produce the very best results for our clients.

Google recently released an alarming statistic that 7% of people leave Google Adwords because their ROI cannot be tracked. This shocked the technical team here at TRON Media. Since finding out about this figure, we have invested more time into helping our clients to install Conversion Tracking, Analytics, Analytics Goals, Site Search Tracking and Ecommerce Tracking. All of these tools offer clients an accurate way to track their statistical data, and importantly to view their Return on Investment.

Our Pay Per Click (PPC) foundation is based up these three principles:
1.    Generate New Business Through Your Website.
2.     Improve the Click Through Rate (CTR) of Your Account.
3.    Improve Campaign Structure to achieve a Better Quality Score.

Tracking your Pay Per Click (PPC) campaigns

To track the performance of Pay Per Click (PPC) advertising we use a number of tools and methods. Here are a few of these:

Adwords- In the interface itself we will help you to install Conversion Tracking to track an action on your website such as a sale or the submission of a call back form. This will show you which keyword and advert the person clicked on to reach that page / action.

Analytics- This is a free tool from Google and is one of the best in the world. It can show us detailed statistics of how people interact with your website such as where they go, how long they browse for and how many pages they visit.

Analytics Goals- Arguably a more reliable Pay Per Click (PPC) tracker than the Conversion Tracking tool, Goals can be setup to track when users reach a certain page such as the 'Thank you for your order' page. These also show which keyword and advert they went through to reach this page.

E-commerce Tracking- This is vital when selling products that are being advertised through Pay Per Click (PPC) adverts. This tool shows the Return on Investment and where it comes from. Using this information we can filter out any wasted spend and the areas that we need to push in your account.

URL Tracking- When advertising on other Pay Per Click (PPC) Advertising Mediums such as Yahoo or Bing, small URL codes can be added to the destination URL tags. This tracks this traffic separately in Analytics to the natural traffic from these engines.

Reporting and showing the ROI improvements:

We create detailed Pay Per Click (PPC) reports on a regular basis for all Pay Per Click (PPC) clients, regardless of spend or fee. We have a very comprehensive reporting system that incorporates your Adwords figures with ROI and Bounce Rates from Google Analytics.

These reports are issued each fortnight and include comparisons to show you the differences in performance, and a detailed list of changes that have been made between reports. The Pay Per Click (PPC) reports are flexible and can be changed to include specific data if that is what you require.

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