Google Adwords Sitelinks

Until last week, Google only allowed sites with very high Quality Score to use the Sitelinks feature making it very 'exclusive'. They have now allowed everyone to use this feature without the need to a good Quality Score.



How Do I Install them?

To install these site links, follow the simple instructions below:

1. Login to your Adwords account.
   
2. On the 'Campaigns' tab, select the campaign you would like to install them on. 
3. Hit the 'Settings' tab at the top of the campaign you are viewing.
   
4. Scroll down to the 'Ad Extensions' section and you will the sitelinks option. Click on this to setup your advert Sitelinks.
   

If you have any problems doing this, simply contact your TRON Media account manager and they will be happy to do this for you.

What are the Advantages?

• A larger advert for no extra cost, helping to increase Quality Score and traffic.
  
• More links into your site from your ads, giving customers more of an idea regarding your services / products.
  
• A chance to show a promotion to users for a product on sale.

When do they Appear?

• They show when your advert is triggered in the top position (sometimes second but it depends on the search term).
  
• They also have to be relevant to the search term. A sitelink for a 'Garden Shed' will not appear when searching for 'Indonesian Chairs'.
  

What do they Look Like?

• When triggered, you sitelinks will appear as follows:
  

For more information, see Google's tutorial:

http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html