TRON Media - PPC Jargon Buster

PPC - Pay Per Click

PPC is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount

CPC - Cost per click

CPC is the cost of one click on your advert. Advertisers will pay Internet publishers based on the number of clicks a specific advert gets

Max CPC - Maximum Cost per click

Max CPC is your maximum bid amount that you are willing to pay for a click on your advert. The max CPCs helps determine whether your advert appears above or below other advertisers adverts

CPM - Cost per mille

CPM is your cost per thousand impressions and you will be charged an estimate for a thousand advert views

Impression

An Impression is when your advert is displayed in the search

Quality Score

Quality Score is the basis for measuring the quality of your keyword and determining your minimum bid. The higher your Quality Score, the lower your minimum bid and price you will pay per click

CTR - Click through rate

CTR is Total Impressions / Total clicks. It helps show you how your ads are performing. The more relevant your adverts are, the more often users will click on them, resulting in a higher CTR