<?xml version="1.0"?><rss version="2.0"><channel><title>TRON Media Industry News</title><link>http://www.tronmedia.co.uk/news/company/index.html</link><description>Read the latest industry news headlines direct from TRON Media.</description><item><title><![CDATA[The latest changes in online marketing]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/the-latest-changes-in-online-marketing.html]]></link><description><![CDATA[Search marketing&#160;is one of the mostinfluential developments which have happened to businesses in recent years.&#160; Just a decade ago, an online marketing strategymay have been just a mere consi...]]></description></item><item><title><![CDATA[Latest social media marketing and the launch of Google Circles]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/latest-social-media-marketing-and-the-launch-of-google-circles.html]]></link><description><![CDATA[The latest change in social media marketing is set to be the launch of another social networking site- Google Circles; changing site marketing techniques again. 
&#160;
Webmasters predict that Googl...]]></description></item><item><title><![CDATA[Site marketing changes for 2011]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/site-marketing-changes-for-2011.html]]></link><description><![CDATA[ 
Experts warn that Yahoo and Bing’s alliance could skew SEO 
campaigns 
 
An alliance between the Yahoo and Bing 
search engines is on the cards for the UK according to web experts.&nbsp; They...]]></description></item><item><title><![CDATA[Google Adwords Sitelinks]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/google-adwords-sitelinks.html]]></link><description><![CDATA[Until last week, Google only allowed sites with very high Quality Score to use the Sitelinks feature making it very 'exclusive'. They have now allowed everyone to use this feature without the need to ...]]></description></item><item><title><![CDATA[Is PPC and Search Marketing Traffic Really Slowing?]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/is-ppc-and-search-marketing-traffic-really-slowing%3F.html]]></link><description><![CDATA[Is Search Engine Traffic Really slowing?&nbsp;Following a recent study, search engine marketing - PPC and SEO - remain strong for retailers, delivering a healthy stream of leads and sales. The survey ...]]></description></item><item><title><![CDATA[New Exam System on Google Adwords]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/new-exam-system-on-google-adwords.html]]></link><description><![CDATA[Google announced that the Advertising Professionals program is going to be replaced by a new Adwords Certification scheme.  
 
It has been on the cards for some time now, but by June 2010 all agenci...]]></description></item><item><title><![CDATA[Pay Per Click Maps Extensions]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/pay-per-click-maps-extensions.html]]></link><description><![CDATA[Google are always extending the ability of their pay per click adverts and are now extending the adverts, quite&nbsp;literally!&nbsp;A few months back an update was&nbsp;released&nbsp;that allowed use...]]></description></item><item><title><![CDATA[Google PPC Ads to Follow Users Around The Web]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/google-ppc-ads-to-follow-users-around-the-web.html]]></link><description><![CDATA[Ever feel like you're being followed?&nbsp;Google announced that they now plan to release a new method of displaying Pay Per Click adverts on the content network. They have been testing for some time ...]]></description></item><item><title><![CDATA[Impressions Share ]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/impressions-share-.html]]></link><description><![CDATA[Google announced this week that the Impression Share information will soon be available in the 'Campaigns' tab as an additional column. Until now this information had only been available in very speci...]]></description></item><item><title><![CDATA[How much will Microsoft-Yahoo marriage change cyberspace]]></title><link><![CDATA[http://www.tronmedia.co.uk/news/industry/how-much-will-microsoft-yahoo-marriage-change-cyberspace.html]]></link><description><![CDATA[Microsoft on Friday courted Yahoo with a 44.6-billion-U.S.-dollar merger offer, or 31 dollars per share. 
&nbsp;&nbsp;&nbsp; It came after almost a year of debate and the realization that neither fir...]]></description></item></channel></rss>
