Content Marketing Case Study
Content Marketing Case Study

Content Marketing Case Study

Content Marketing Case Study

TO BEGIN WITH…

AWHONN is the largest neo natal nursing organisation in the USA with over 150,000 nurses delivering the nations babies. They wanted a way of providing new moms with timely and accurate information whenever they needed it. They had definitely come to the right place! We created a group of digital assets that would reach their exact market and shape the content format so that it would reach them wherever they were. Employing us and our sister company has proved to be amazingly successful. From having no consumer based digital assets AWHONN now have a range of engaging assets that are reaching a wide and highly focused audience and are growing each month. All of us are incredibly pleased with the results.

IN THE MIX OF THINGS…

The starting point was ensuring that there were top quality articles and videos in place, created at regular intervals. All had to be highly relevant and most importantly trustworthy and verifiable, we then ensured that each was also key word led to aid searchability, and SEO rankings. With such a young audience we needed to ensure that our content was reaching the Mom wherever she was; so we created a responsive website, a digital publication and a social media platform. Facebook alone now has over 115,000 likes. The core ongoing work relates to the addition of further content on a regular basis and specialist zones to widen the educational basis of the assets. You can view that website here: www.health4mom.org

Content Marketing Case Study
Content Marketing Case Study Result

IN THE END…

Our ongoing program of extending our reach, via new articles and videos, continues. We also have a continuing program for the expansion and optimising of their website to ensure they are ranking well and getting increased amounts of traffic. We have made significant improvements within keyword rankings and have achieved an impressive increase in the sites traffic, which now reaches over 500,000 moms each year! We continue to support AWHONN and health4mom, so it can ensure its reach and education of moms increases year on year so that it retains its place as the most trusted place for information and advice for new moms. We provide a bespoke content marketing service to clients using fully trained and SEO friendly journalists.

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