“Success is simple. Do what's right, the right way, at the right time.”

Arnold H. Glasow
Author

What’s important, What’s topical, What’s up

The TRON digital marketing gurus keeping you updated with digital marketing challenges, ensuring you know what important, the latest trends and where its leading to.

User Experience | TRON Media

5 Tips To Optimize Your Website’s UX

1. Simplicity above the fold line

Two of my favorite sites, when it comes to UX and clean design are John Lewis and Macy’s. You will get to whatever you want to purchase in 3-clicks or less. There is no confusion and with John Lewis you can see that everything above the fold is the cornerstone of their business – clothing, electronics and homeware. Both are also outstanding for mobile as well.  They are a masterful blend of traditional marketing concepts coupled with digital commerce. 

Mobile madness (1)

Mobile – It’s a Mad, Mad, Mad, Mad World!

Most of you will probably recognise the reference to the classic 1960’s comedy. The plot revolved around a manic treasure hunt for buried cash marked with a giant “W”, with the starring characters stumbling into various unexpected obstacles as they raced and schemed their way to the prize. I’m reminded of this for a couple of reasons; first, your riches are buried under a giant “M” for mobile, the other is the madcap adventure it takes most to get there.

Engaging social media audiences

Engaging and retaining your social media followers.

For many companies on Facebook and twitter, a common shared problem is being able to effectively engage with their following, and finding out how successful they are at it. And as most people (unless they feel as though they are being spammed or overwhelmed) will not unfollow a Facebook page or twitter account – even if they do not actually ‘follow’ the content being produced – it is hard to gauge what works and what does not.

premier-partner-google

TRON Media – Now a Google Premier Partner!

As an acknowledgment of the outstanding Google AdWords management from our PPC team, Tron Media has now been recognized by Google as a Premier Partner!

Tron has always held partner status and this has not always meant as much as it does nowadays. A few years ago Google raised the bar for what a “Partner” is and a great number of agencies that were doing the minimum lost this status, about 2/3 in fact.

content marketing

What/Who is writing my content?

There have been so many advances over the past year in computer evolved “learning”; or in reality, a computer’s ability to crunch mass amounts of data, devise a strategy to segment this data against a formula, and output accordingly. No matter how you care to look at it, computers are becoming extremely intelligent. I think we are still some ways off from Terminator type global intelligence, but from a digital marketing perspective I can faintly see an SEO Skynet evolving or at least a battle on the horizon.

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Our team of Digital advisors are constantly educating themselves in digital and are happy to explore with you what is working and could be improved or where we can see the need to branch out and capture a wider audience for direct sales, lead generation or branding.

We are always happy to provide free consultations and evaluations of your digital marketing approach.

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