“Success is simple. Do what's right, the right way, at the right time.”

Arnold H. Glasow
Author

What’s important, What’s topical, What’s up

The TRON digital marketing gurus keeping you updated with digital marketing challenges, ensuring you know what important, the latest trends and where its leading to.

Eye - Tron Media - Google's Tracking Ability

Google’s Tracking Ability — Is It Cool or Scary?

Here at an SEO/Digital Marketing Agency, this is the paradox I live – the love of Google’s ability to track, provide indisputable data and hone-in on my target audience for marketing, and, am I, personally, comfortable with being watched and tracked to an excessive level, being someone else’s target (audience).

In most of my articles I go on about data, and how this is an absolute must for driving your business forward in today’s digital world, and it is. However, deep down I think I may be a bit of a closet conspiracy theorist.

User Experience | TRON Media

5 Tips To Optimize Your Website’s UX

1. Simplicity above the fold line

Two of my favorite sites, when it comes to UX and clean design are John Lewis and Macy’s. You will get to whatever you want to purchase in 3-clicks or less. There is no confusion and with John Lewis you can see that everything above the fold is the cornerstone of their business – clothing, electronics and homeware. Both are also outstanding for mobile as well.  They are a masterful blend of traditional marketing concepts coupled with digital commerce. 

Mobile madness (1)

Mobile – It’s a Mad, Mad, Mad, Mad World!

Most of you will probably recognise the reference to the classic 1960’s comedy. The plot revolved around a manic treasure hunt for buried cash marked with a giant “W”, with the starring characters stumbling into various unexpected obstacles as they raced and schemed their way to the prize. I’m reminded of this for a couple of reasons; first, your riches are buried under a giant “M” for mobile, the other is the madcap adventure it takes most to get there.

Engaging social media audiences

Engaging and retaining your social media followers.

For many companies on Facebook and twitter, a common shared problem is being able to effectively engage with their following, and finding out how successful they are at it. And as most people (unless they feel as though they are being spammed or overwhelmed) will not unfollow a Facebook page or twitter account – even if they do not actually ‘follow’ the content being produced – it is hard to gauge what works and what does not.

premier-partner-google

TRON Media – Now a Google Premier Partner!

As an acknowledgment of the outstanding Google AdWords management from our PPC team, Tron Media has now been recognized by Google as a Premier Partner!

Tron has always held partner status and this has not always meant as much as it does nowadays. A few years ago Google raised the bar for what a “Partner” is and a great number of agencies that were doing the minimum lost this status, about 2/3 in fact.

CONTACT US

Our team of Digital advisors are constantly educating themselves in digital and are happy to explore with you what is working and could be improved or where we can see the need to branch out and capture a wider audience for direct sales, lead generation or branding.

We are always happy to provide free consultations and evaluations of your digital marketing approach.

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Why not speak to one of our Digital Analysts now?

Call now on 020 3006 6889